Generative AI Helps Small Businesses Thrive

Artificial intelligence (AI) is becoming an increasingly important tool for small businesses looking to streamline operations and drive growth.

Every week or so, there seems to be a new advancement in artificial intelligence (AI), and small business owners need to decide if they should integrate it into their operations. https://t.co/gdOgk13lSh

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While AI was once seen as a technology reserved for large enterprises, recent advancements have made it more accessible and affordable for businesses of all sizes. One of the key ways small businesses are using AI is to increase productivity.

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By automating repetitive tasks and providing insights through data analysis, AI can help small businesses do more with fewer resources. Dylan Sellberg, director of AI product management at a company that serves over 200,000 small business clients, says that generative AI tools can help businesses scale their output without the need for additional staff. AI is also having a big impact on go-to-market teams, including marketing, sales, and customer service.

Chatbots powered by AI can provide 24/7 support to customers, answering frequently asked questions and assisting with product recommendations. This frees up human representatives to focus on more complex or strategic tasks.

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To get started with AI, Sellberg recommends that small businesses focus on a specific problem or use case that AI can solve.

Generative AI boosts small business productivity

For example, if a business is struggling to manage customer inquiries, they could start by implementing a chatbot solution. He also emphasizes the importance of having an experimental mindset and encouraging teams to test different AI tools and approaches.

The cost of adopting AI can vary widely, but there are many free tools available that can provide significant value to small businesses without requiring a large upfront investment. Sellberg compares the transformative impact of AI to that of the internet, which revolutionized business operations by allowing for global reach and unprecedented efficiency. Similarly, AI enables companies to scale and grow with fewer resources by automating complex tasks, providing deep insights through data analysis, and enhancing customer interactions through personalized experiences.

While some small business owners are eager to embrace AI, others may feel less urgency. However, those who find it easy to adopt AI often become enthusiastic users, quickly realizing efficiencies and competitive advantages across various functions. When it comes to using AI for content creation, Sellberg advises treating AI-generated content as a draft that should be refined to include unique brand messages and creative elements.

This ensures authenticity and better resonance with the target audience. As AI continues to evolve and become more accessible, it is clear that it will play an increasingly important role in helping small businesses compete and thrive in today’s digital landscape.